HISTORY OF THE BAIRFILM LOGO
THE BIRTH OF THE ORIGINAL BAIRFILM LOGO
In 1997, writer/director Eric Bair went into pre-production for his first short film "Star Wars: Shadows of the Empire", an adaptation of the novel of the same name. He wanted the film to open with his own production company logo that echoed the familiar gold lettered logo of Lucasfilm. He switched "Lucas" with "Bair" and mounted wood letters that he hand painted gold to a black poster board. Looking it over, he wanted to add something that made the logo stand out. So he carved a bear profile out of balsa wood and added it above the letters. Thus the Bairfilm logo was born.
THE BAIRFILM LOGO REDESIGN
In 2009, writer/director Eric Bair's wife brought him back a gift from a trip away: a statue of a bear holding a camera. The image inspired him to rethink his logo for Bairfilm. He came up with a concept and drew up some storyboards. He tasked one of his friends who was an animator to do it and hoped to premiere the new logo in 2010 in front of the comedy short "Male Order Bride". Unfortunately, his friend was unable to finish it.
in 2011, he hired animator Michelle Graves to finally bring his vision to life. The redesigned logo would make its debut a few years later in front of the drama short "Artificial Beauty" in 2013.
